A criminal defense lawyer can protect a person’s freedom, reputation and future who has been wrongfully accused of a crime. In that moment of crisis, they are desperately searching for a criminal lawyer on their smartphone. They would type “criminal defense lawyer near me”, “DUI attorney” or “best criminal defense lawyer” into Google. Such individuals are facing the most serious situation of their lives and are ready to hire immediately. Yet, if your criminal defense practice website doesn’t appear in the first few search engine results, dominating other search results, these clients may never know you exist.