SEO agency

SEO Agency and SEO Services

HYER Studios is an SEO agency that gets businesses found by the people already searching for what they sell. Every engagement is quoted at fixed scope, runs from accounts in your name, and is reported monthly against week one.

Our SEO services cover technical SEO, local SEO, ecommerce SEO and content. We start with whatever is costing you the most, and we’ll tell you when SEO is the wrong spend.

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The basics

What does an SEO agency do?

An SEO agency makes a website easier for Google to understand and more useful to the people searching, so it shows up for the searches that bring in customers. The work covers the site’s technical health, its pages and content, its local listings and the links that point to it.

Search engine optimization services are not one task. A local plumber, an online store and a law firm need different work, because their customers search in different ways. A good search engine optimization agency starts by finding out which searches matter to your business, then fixes whatever stands between your site and those searches.

We work with businesses across the United States from our office in San Diego. If you’re a San Diego business, see our San Diego SEO company page for the local side of the work. We also run local SEO for businesses in Nashville, TN, Austin, TX and Denver.

What's included

What do our SEO services include?

Eight pieces of work, each tied to how customers find you: technical SEO, keyword research, on-page SEO, local SEO, content, links, AI search and reporting. Most businesses don’t need all eight at once, so we start with whichever one is costing you the most.

Technical SEO

Speed, mobile layout, site structure, redirects and broken pages: the problems that stop Google reading your site properly.

Keyword research

The exact searches your customers use, matched to the page that should rank for each one.

On-page SEO

Titles, headings, page copy and internal links written for how people actually search.

Local SEO

Your Google Business Profile, directory listings and reviews, so you show up in the map results near your customers.

Content

Pages and guides that answer what customers ask before they buy, linked to the services they lead to.

Link building and digital PR

Links earned from sites your customers already read, through digital PR and content worth citing.

AI search

Google says AI Overviews and AI Mode need no special optimization beyond SEO fundamentals, so we structure pages for AI assistants to lift the answer.

Reporting

Google says AI Overviews and AI Mode need no special optimization beyond SEO fundamentals, so pages are structured for AI assistants to lift the Search Console and Analytics 4 set up in week one, then a monthly report on calls, enquiries and sales from search..

Our SEO services

Which kind of SEO does your business need?

It depends on how your customers search. Local customers search near them, shoppers search for products, and buyers in a specialist field search by trade, so each kind of business has its own page below.

IF YOU ARE	START HERE	WHAT IT COVERS
A San Diego business	San Diego SEO company	Local SEO, Google Business Profile and San Diego searches
An online store	Ecommerce SEO services	Category and product pages, product data, Shopify and WooCommerce
Moving off Magento	Magento to Shopify migration	Keeping your rankings when the store moves
A home services business	SEO for home services	Plumbers, roofers, HVAC and other trades
A dental practice	Dental SEO company	Treatment pages, Google Maps and patient reviews
A medical practice	Healthcare SEO services	Clinics and specialists
A law firm	SEO services for lawyers	Practice-area pages and local search
Publishing to grow	Content marketing	Guides and articles that rank and lead to your services

Trade-specific pages go deeper still: plumbers, roofers, HVAC companies and carpet cleaners.

How it runs

How does the work run?

In five steps: audit the site, fix what blocks Google, map searches to pages, improve the pages and listings, then report monthly against a week-one baseline. The fixes come first, because new content can’t earn on pages Google struggles to read.

Audit

What Google can reach, how the site is built, which pages already earn, and where competitors are ahead.

Fix

Technical problems in order of what they cost you: broken pages, slow pages, duplicate pages and missing redirects.

Map

Keyword research that gives every important search one page built to answer it.

Improve

Page copy, titles, internal links, your Google Business Profile, reviews and links earned through digital PR.

Report

A monthly report against the week-one baseline, built on calls, enquiries and sales from search rather than vanity numbers.

You own every account from day one, including Search Console, analytics and your Business Profile. If you want to stop, you give us thirty days and keep everything we built.

Timing

How long does SEO take to work?

Some changes show within days and others take months. Google’s own guidance is that changes can take a few hours or several months to show, and that a few weeks is the shortest sensible wait before judging one.

In practice, fixes on pages Google already knows tend to show first, local listings and reviews next, and new pages and links take longest. Most businesses see meaningful movement in three to six months, and the monthly report shows you which changes are working.

Results

What results has our SEO work delivered?

Over a 12-month campaign, Frends Beauty’s total sales rose 252% and its orders 200%, compared with the previous 12 months. Frends Beauty is the North Hollywood beauty retailer Brian’s family runs, so we say so plainly.

+252%

total sales

+200%

orders

+121%

sessions

+218%

returning customers

The work started with a technical clean-up, then focused on the products, brands and collections with the most to gain, rather than chasing every ranking at once. The full story is on our ecommerce SEO services page.

Choosing an agency

How do you choose an SEO company?

Ask what the agency will do in month one, who owns the accounts, how links are earned and what the reports show. Be wary of any promise of first place, which Google’s own advice says is a reason to find someone else.

Month one, in writing: A vague answer usually means the work will be vague too.
Accounts in your name: Search Console, analytics and your Business Profile should belong to you, not the agency.
How links are earned: Google's spam policies treat buying or selling links for ranking purposes as link spam, so ask exactly where links will come from.
Reports that show business results: Calls, enquiries and sales, compared with where you started.
A way out: Long lock-in contracts protect the agency, not you.

We answer all five before you sign anything, in a free 30-minute audit you keep either way.

Cost

What does SEO cost?

It depends on the size of your site, how much technical clean-up it needs, how many locations or products you have and how competitive your searches are. Every engagement is quoted at fixed scope before work starts, with no setup fee and no minimum term.

Site size

A ten-page service site is a different job from a store with thousands of products.

Technical clean-up

Broken pages, slow pages and missing redirects already on the site.

Locations and products

Each location or product line needs its own pages and listings.

Competition

How many established businesses already rank for the searches you want.

We don’t sell SEO packages off a shelf, and we don’t publish a price list, because two businesses in the same industry can need very different work. There are no twelve-month contracts, and the price is one you approve before any work starts.

Who does the work

Who will do the work?

HYER Studios is a San Diego SEO and web development company, founded in May 2020 by Brian Esper. Brian has been selling online since 2000, so the work is judged by what it does for the business, not by rankings alone.

May 2020

HYER Studios founded

Since 2000

Brian selling online

700+

websites built by our team

Your name

on every account

Because we also build websites, technical fixes don’t wait on another agency: our website development team makes them. Read Brian’s story.

This is my second time working with Brian and once again he came through last minute and helped me get my Shopify site together right before launch. … If you need help with your Shopify store, he’s the one to call.

Yvonne Navarro, Azulla, Google review

Questions

What do businesses ask before hiring an SEO agency?

Mostly about timing, contracts, ownership and whether SEO fits their business. Each answer is short and links to its source where there is one.

Is SEO worth it for a small business?

Often, but not always. If your customers search for what you sell and you can serve them, SEO usually pays back over time. If they don’t search, or you need customers this week, paid ads or referrals may be the better spend, and we’ll say so.

What is the difference between SEO and Google Ads?

Google Ads brings visits as soon as a campaign runs and stops when the budget stops. SEO builds your place in the organic and map results over months and keeps working without paying per click.

Do you work with businesses outside San Diego?

Yes. We work with businesses across the United States. San Diego businesses can also see our San Diego SEO company page.

Do you cover AI search, like ChatGPT and AI Overviews?

Yes, as part of the same work. Google says AI Overviews and AI Mode need no special optimization beyond SEO fundamentals, and we structure pages so AI assistants can lift the answer.

Will I own my accounts and content?

Yes. Search Console, analytics, your Business Profile and everything we write stay in your name, during the work and after it.

Do you lock clients into long contracts?

No. There are no twelve-month contracts, no setup fee and no minimum term. If you want to stop, you give us thirty days.

Get started

Ready to get found by more customers?

Book a free 30-minute audit and tell us about your business. We’ll show you what Google sees today and where we’d start, including when SEO isn’t the right spend.