Ecommerce SEO services

Ecommerce SEO Services

We help online stores get their category and product pages found by people ready to buy, on Shopify, WooCommerce and stores moving off Magento. Every fix is tied to how your store earns, and reported monthly against week one.

HYER Studios is an ecommerce SEO agency in San Diego, working with stores across the US. We fix what stops Google reading your catalog, then improve the pages that sell.

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The basics

What is ecommerce SEO?

Ecommerce SEO is the work that gets an online store’s category and product pages found in Google by people ready to buy. It covers the store’s structure, the product data Google reads, and the pages that answer what shoppers search for.

A service business has a handful of pages to rank. A store has hundreds or thousands, many of them nearly identical, and Google has to make sense of all of them. Google’s own ecommerce guides start from that problem: share your product data, structure your page addresses, and help Google see how the catalog fits together.

This is part of our SEO services, built for stores on Shopify and WooCommerce, and for stores planning a move off Magento.

What's included

What do our ecommerce SEO services include?

Our SEO services for ecommerce cover nine things, each tied to how a store earns: category pages, product pages, product data, filters and variants, speed, buying-question content, links, AI search and platform moves. As an ecommerce SEO company, we start with whichever one is costing you most, not with a fixed package.

Category and collection pages

Ecommerce category pages catch broad searches: clear titles, a useful intro, and internal linking to the products that sell.

Product pages

Product titles and product descriptions written for the way people search for that product, not copied from the supplier.

Product data in Google

Structured data and Merchant Center product data, so price, stock and ratings can show in the results.

Filters and variants

Faceted navigation that doesn't spawn endless page versions, and variants Google can tell apart.

Site speed

Themes and apps checked against Google's Core Web Vitals, because shoppers leave slow product pages.

Buying-question content

Guides and comparisons that answer what shoppers ask before they buy, linked to the products they lead to.

Link building and digital PR

Links earned from publishers your customers already read, through digital PR and guides worth citing.

AI search

Google says AI Overviews and AI Mode need no special optimization beyond SEO fundamentals, so pages are structured for AI assistants to lift the answer.

Platform moves

Magento to Shopify migration and other moves, with every old address redirected so the traffic follows.

Where it breaks

Where does ecommerce SEO usually break?

In the parts of a store that multiply: filters, variants and products listed in more than one place. Google warns that filter pages can create infinite URL spaces, so it spends time on useless versions and finds new products later.

Filters

Every color, size and price filter can create a new address for the same list of products. We keep the useful ones findable and stop the rest from soaking up Google's attention.

Variants

Google recommends giving each size or color its own address, with the main product address marked as the preferred one.

One product, many addresses

A product that sits in three collections can be reachable at three addresses, and Google needs to know which one is the real page.

Heavy themes and apps

Every app adds code to product pages, so we check what each one costs in speed before deciding what stays.

Ecommerce technical SEO comes first

Filters, variants and duplicate addresses (duplicate content, in SEO terms) hold back everything else, so they are fixed before new content is written.

Shopify SEO

How does Shopify SEO work?

Shopify handles the plumbing: its default robots.txt file works for most stores and it builds your sitemap automatically. What it leaves to you is everything that decides rankings: titles and descriptions, collection content, product data, speed and the links between pages.

AREA	SHOPIFY HANDLES	LEFT TO YOU
Robots file	A default file that works for most stores	Changes only when there is a clear reason
Sitemap	Built automatically: products, collections, pages, blog posts	Making sure the pages in it deserve to rank
Page addresses	Fixed /products/ and /collections/ paths	Clear handles and redirects when anything moves
Titles and descriptions	A field on every product and collection	Writing them for how people actually search
Speed	Hosting and the checkout	Theme weight and the apps you add
Product data	Depends on your theme	Checking what the theme outputs, and filling the gaps

That’s where Shopify SEO services earn their keep. A Shopify SEO agency, or a single Shopify SEO expert, adds value only in the right-hand column; nobody needs paying to recreate what Shopify already does.

Shopify fixes its product and collection paths, so page addresses are mostly about clear handles and keeping redirects in order. We also build on Shopify and WordPress, so theme changes are made by the website development team that plans them.

Product data

How do your products show price and stock in Google results?

Through product data Google can read. Google says product structured data lets shoppers see price, availability, review ratings, shipping information and more right in the search results.

Google splits this into two kinds of result: product snippets, for pages that describe products, and merchant listings, for pages where people can buy. A store selling directly can be eligible for both, and the more product details it adds, the more enhancements its pages can be eligible for.

Good SEO for ecommerce product pages is half words and half data. Product data can also reach Google through Merchant Center, which Google covers in its guide to sharing your product data.

Checklist

What goes on an ecommerce SEO checklist?

The checklist runs from what Google can reach to what shoppers see: access, structure, product data, page content, speed and measurement. Work through it in that order, because a fix lower down won’t count if Google can’t reach the page.

Check which pages Google can reach, and that the robots file and the sitemap agree.
Find filter and sort pages that multiply, and decide which ones should be findable.
Give each product variant its own address, with the main product as the preferred page.
Make sure each product has one real address, even when it sits in several collections.
Add product data: price, availability, ratings, shipping and returns.
Write category intros that answer the broad search, and link them to the best sellers.
Replace supplier copy on product pages with titles and descriptions written for how people search.
Weigh every app against the speed it costs on product pages.
Link guides and comparisons to the products they lead to.
Set up Search Console and Analytics 4, record a week-one baseline, and report against it monthly.

Before any of it, an ecommerce SEO audit shows which items matter most for your store.

How it runs

How does the work run?

In five steps: audit the store, fix what blocks Google, map searches to pages, improve the category and product pages, then report monthly against a week-one baseline. The fixes come first, because content can’t earn on pages Google struggles to reach.

Audit

An ecommerce SEO audit of the whole store: what Google can reach, how the catalog is structured, what product data exists and which pages already earn.

Fix

ilters, variants, duplicate addresses and speed problems, in order of what they cost you.

Map

Keyword research matched to the level of the catalog built to answer it: categories for broad searches, products for exact ones.

Improve

On-page optimization of category intros, product titles and product descriptions, plus product data, internal linking and link building through digital PR.

Report

Search Console and Analytics 4 set up properly, then a monthly report against the week-one baseline: sales and enquiries from organic search, not vanity numbers.

You own every account from day one. Search Console, analytics and the store itself stay in your name, and if you want to stop, you give us thirty days and keep everything we built.

Case study: Frends Beauty

What did ecommerce SEO do for Frends Beauty?

Over a 12-month campaign, Frends Beauty’s total sales rose 252% and its orders 200%, compared with the previous 12 months. The work was a focused SEO and e-commerce strategy: technical clean-up first, then the products, brands and collections with the most to gain.

+252%

total sales

+200%

orders

+121%

sessions

+36%

conversion rate

+17%

average order value

+40%

new customers

+218%

returning customers

+142%

search impressions

A healthy technical foundation

A full technical review and clean-up came first: site structure, redirects and broken addresses, internal links, duplicate and outdated pages, titles and descriptions, and product data.

Not everything at once

Effort went to the products, brands and collections with the best mix of search demand, revenue potential, stock, competition and existing rankings. The goal wasn't more rankings; it was more valuable ones.

Built around how people search

Shoppers search by brand, product type, use and profession before they know the exact product, so brand, collection, category and product pages were strengthened together, with supporting content.

Built for buyers, not just Google

Conversion rate optimization and user experience: product discovery, navigation, merchandising, mobile use and the path from search to checkout improved alongside the traffic.

Frends Beauty is the North Hollywood professional beauty retailer that Brian’s family reopened in 1996, and that he first took online in 2000. It started the campaign with a large catalog, an existing customer base and years of search history. The job wasn’t starting from zero; it was getting more from what the store had built. We also build brands, websites and marketing for makeup artists and beauty brands.

The growth wasn’t only new shoppers: returning customers rose 218%, against 40% for new ones. The store is still growing at scale. Google Search Console shows 3.08 million impressions and 25,400 clicks for frendsbeauty.com in the three months to 20 October 2026. Semrush estimates about 18,100 visits a month of US organic traffic from 17,400 ranking keywords (22 October 2026).

Your store may not need everything Frends Beauty needed. Finding out which parts it does need is what the audit is for.

Timing

How long does ecommerce SEO take to show results?

Some changes show in days, others take months. Google’s own guidance is that changes can take effect in a few hours or take several months, and that a few weeks is the shortest sensible wait before judging one.

Fixes on pages Google already knows can show first; new category content and links take longer. The monthly report against the week-one baseline shows you which is which.

Cost

What moves the cost of ecommerce SEO?

The size of the catalog, the platform and theme, how much technical clean-up the store needs, how much content it has, and how contested your products are in search. Every store is quoted at fixed scope before work starts, with no setup fee and no minimum term.

Catalog size

A few hundred products is a different job from tens of thousands with variants.

Platform and theme

What the platform handles, and what the theme gets right or wrong.

Technical clean-up

Filters, duplicate addresses and speed problems already in the store.

Content

How much category and product copy needs writing or rewriting.

Competition

How many established stores already rank for what you sell.

We don’t sell ecommerce SEO packages off a shelf, and we don’t publish a price list, because two stores with the same product count can need very different work. There are no twelve-month contracts, and the price is one you approve before any work starts.

Who does the work

Who will do the work?

HYER Studios is a San Diego SEO and web development company, founded in May 2020 by Brian Esper. Brian has been selling online since 2000, when he took his family’s beauty supply store online, and co-founded Stilazzi Cosmetics in 2008.

May 2020

HYER Studios founded

700+

websites built by our team

Since 2000

Brian selling online

Your name

on every account

That matters on a store. Brian has run the other side of ecommerce: products, stock and retail partners. A good ecommerce SEO consultant weighs margin and stock, not only rankings, and an ecommerce SEO expert who has sold online knows why. Read Brian’s story.

This is my second time working with Brian and once again he came through last minute and helped me get my Shopify site together right before launch. … If you need help with your Shopify store, he’s the one to call.

– Yvonne Navarro, Azulla, Google review

Questions

What do store owners ask before hiring an ecommerce SEO agency?

Mostly about Shopify, platforms, variants and contracts. Each answer is short and links to its source where there is one.

Is Shopify good for SEO?

Shopify gives you a sound base: its default robots.txt works for most stores and it builds your sitemap automatically. What decides rankings is what you add on top: page content, product data, speed and links.

Do I need a separate Shopify SEO consultant?

No. Shopify SEO is ecommerce SEO on one platform, and this service covers it, along with WooCommerce stores.

Should every product variant have its own URL?

Google recommends that each variant can be identified by its own URL, as a path or a parameter. When variants use optional parameters, the main product URL should be the preferred one.

Can you fix SEO after a platform move?

Yes. After a move, the first place to look is old addresses that weren’t redirected, so we start there. If you haven’t moved yet, see our Magento to Shopify migration service.

Do you work on WooCommerce and Magento stores?

We work on Shopify and WooCommerce stores, which we also build, and with Magento stores planning a move to either. If you’re choosing between them, read Shopify vs WooCommerce.

Do you cover AI search, like ChatGPT and AI Overviews?

Yes, as part of the same work. Google says AI Overviews and AI Mode need no special optimization beyond SEO fundamentals, and we structure pages so AI assistants such as ChatGPT can lift the answer.

Do you lock stores into long contracts?

Yes. If Shopify isn’t the right fit, we also handle Magento to WooCommerce and Magento to WordPress moves.

Get started

Ready to grow your store's search traffic?

Book a free 30-minute consult and tell us about your store. We’ll look at what Google can see today and tell you where we’d start, including when SEO isn’t the right spend.