Sixteen trades. One way of working.

Home Services SEO That Gets Your Phone Ringing

HYER Studios does home services SEO for trades across the United States. We get roofers, cleaners, electricians and movers found by the people about to pick up the phone.

Most of those calls are decided before anyone reaches the normal search results. They happen in the map, in the reviews, and in the ads at the very top. We work on all of it.

Get your free 30 minute audit

We look at your listing, your site and three local competitors before we talk.

We reply within one business day. No call center, no automated email sequence.

Get your free 30 minute audit

We look at your listing, your site and three local competitors before we talk.

We reply within one business day. No call center, no automated email sequence.

Some of the businesses we work with

basik.

R+B

Mermane

Princess Pub & Grille

Le Coast Interiors

GOLDN Beauty

Good Sol

What is home services SEO?

Home services SEO is the work that gets a trade business found by nearby people who need the job done. It covers your Google listing, your reviews, your website and the ads at the top of the page.

Regular SEO tries to win visitors from anywhere. Home service SEO only cares about the streets you drive to. That makes it a much smaller fight, and a much more winnable one.

Which home service trades does our SEO cover?

Sixteen trades, each with its own page written for how that job gets searched and booked. Pick yours below and start there.

Systems, repair and emergency work

HVAC SEO

Heating and cooling, where half the year is a rush and the other half is maintenance contracts.

Electrician SEO

Panel upgrades and rewires get researched. Outages get called in within a minute.

Pest control SEO

Urgent one-off calls plus the recurring quarterly plans that pay the bills.

Locksmith SEO

Almost entirely urgent, almost entirely decided on the map by whoever answers.

Cleaning and maintenance

Carpet Cleaning SEO

Pet accidents and spills get called in. Move-outs and office contracts get compared first.

Cleaning Company SEO

Homes, offices and the recurring weekly work that makes a cleaning business stable.

Dryer Vent Cleaning SEO

A small, specific search with far less competition than most trades realize.

Window Cleaning SEO

Residential rounds and commercial contracts need two different sets of pages.

Pool Service SEO

Seasonal openings and closings, plus the monthly service that runs all year.

Exterior and property

Roofing SEO

High ticket, heavily researched, and the most competitive trade we work in.

Painting SEO

Interior and exterior are different buyers with different timelines.

Landscaping SEO

Design and build jobs behave nothing like weekly maintenance rounds.

Home improvement and remodeling

Contractor SEO

General contracting, where the job is won on photos, reviews and a believable quote.

Bathroom Remodel SEO

A long decision with a big budget. The website does most of the selling.

Flooring SEO

Supply and fit, where people search by material before they search for a fitter.

Moving Company SEO

Booked weeks ahead, compared on price and reviews, and very seasonal.

Home services SEO by market

Arizona Home Services SEO

Statewide coverage for trades working Phoenix, Scottsdale, Tucson and Mesa.

Las Vegas Roofing SEO

Our strongest ranking page in this group. Top three on eight different searches.

Austin Roofing SEO

Texas storm season makes roofing demand spike hard and fast.

Los Angeles Roofing SEO

A huge market split across dozens of competing service areas.

Where do home service customers actually find you?

Mostly above the normal search results. The ads at the very top and the map underneath them get the first look, and often the call.

Most agencies sell you the bottom row. It is the slowest one, and the one your customer sees last.

Where a home service customer looks, top to bottom

WHERE IT SHOWS	WHAT IT IS	HOW YOU PAY	WHAT WINS IT
The very top	Local Services Ads, with the Google Verified badge	Per lead	Reviews, passing Google's checks, answering fast
The map	Your Google listing	Free	Being close, being relevant, good reviews
Under the map	Google search ads	Per click	Your bid, and a page that turns a click into a booking
Further down	The normal results	Free, but slow	Your website and what is on it

How does local SEO for home services work?

Google picks who shows up in the map based on relevance, distance and popularity. You cannot change how close you are, so the work goes into the other two.

Relevance means your listing matches what the person typed. That comes from the right categories, a full list of services, and real photos of real jobs.

Popularity is mostly reviews. Google’s own help page says more reviews and better ratings can help your local ranking. So we build a habit of asking every happy customer, right after the job is done.

That is how local SEO turns into calls. Match the search, earn the trust, and answer the phone.

Are Local Services Ads worth it for home service businesses?

For most trades, yes. They sit above the map, carry the Google Verified badge, and charge per lead instead of per click.

We checked Google’s list of eligible categories against this page. 15 of our 16 trades are on it. Dryer vent cleaning is the one that is not.

Why the Google Verified badge matters

The badge tells a customer that Google has screened the business. For a trade that sends a stranger into someone’s home, that does more than any line of copy. We help you get verified, then run the ads.

What do home services SEO services include?

Five pieces of work, in the order we usually do them. The fast ones come first on purpose.

Your Google listing

Categories, services, service area, photos, hours and a booking link. This is what moves you up the map.

Reviews

A system for asking every customer at the moment they are happiest.

Project pages

One for each job you actually want to sell, not one page listing everything.

The website itself

Fast on a phone, with a number you can tap and a form that takes ten seconds.

Local Services Ads

Getting you verified, then running the ads that sit above everything else.

Underneath all of it sits the boring groundwork. Your name, address and phone number match everywhere Google checks. The first two move the map, which wins the urgent calls. The last three win the planned jobs, the ones people research before they ring.

What do you get in the free roofing SEO audit?

Thirty minutes on a screen share, with the research done before we talk. You leave with two or three roofing-specific fixes ranked by effort and impact, and they are yours to keep.

We look first: We check your Google listing, your reviews, your website and the three competitors showing up above you.
We walk you through it: On a screen share, not a PDF in your inbox. What is costing you calls, and which pages are already close.
You keep the list: Two or three fixes, ranked by effort against impact. Yours to keep, even if you hand it to someone else.
Then you decide: If we are the right fit, we quote it in writing. If we are not, we tell you who is.

Do home service businesses need a page for every suburb?

No. Those pages get seen and almost never get clicked, and we know because we tested it on our own site.

Four of our own San Diego suburb pages showed up in search results 5,568 times over sixteen months. Nobody clicked once. One of them sat near the top of the first page on average, and still got nothing.

Google names this pattern in its spam policies: pages made for specific cities that all send visitors to the same place. A pile of them drags down the pages that were working. So we folded ours into one stronger page, and we will not build that pile for you.

How is home improvement SEO different from emergency trades?

Home improvement jobs are big, slow decisions. People research for weeks, so the website does more of the selling than the map does.

Nobody picks a bathroom remodel in thirty seconds. They look at photos, read reviews, and compare two or three quotes first.

So home improvement SEO leans on pages. One for each type of project, real photos of finished work, and an honest idea of what drives the price.

Running a general contracting business? Start with our contractor SEO page. For specific projects, see bathroom remodel SEO and flooring SEO.

What does a home services SEO agency cost?

Fixed scope, quoted in writing before anything starts. No hourly billing, no long contract, and every account stays in your name.

Most home services SEO companies sell fixed packages. We do not publish a price list, because a one-van operator and a company running six trucks do not need the same work.

The quote goes up when you cover several towns, want commercial work as well as homes, or need your listing rebuilt from scratch. It goes down when you serve one area and your site already works.

Whatever you pay for, you own it. Your domain, your analytics, your Google listing, all in your name. If you leave, you keep everything.

If the honest answer is that your money is better spent somewhere else first, that is what you will hear. It is the same way we quote every job at our SEO agency.

What no home services SEO agency can promise you

A number one spot on Google. Nobody controls that, and anyone who promises it is guessing or hoping you will not check.

What we do promise: a starting baseline in week one, a report you can read without a translator, and a straight answer when your money is better spent somewhere else.

Does home services SEO actually work?

Look at our own trade pages. Our Las Vegas roofing page averages a top three spot on eight roofing searches, and our dryer vent page averages third place for its main search.

Top 3

Las Vegas roofing page, on eight different roofing searches.

No. 3

Dryer vent cleaning page, for its main national search.

Those are our pages, not a client story we cannot show you. You can check both in about a minute.

We would rather be judged on that than on a percentage with no name attached to it.

Who will do your home services SEO?

Brian Esper, who founded HYER Studios in San Diego in 2020 after two decades running businesses of his own. You speak to the person doing the work.

Brian Esper, Founder

Brian co-founded Frends Beauty in 1996 and Stilazzi Cosmetics in 2008. He ran companies before he marketed them, which is why the first answer here is often “do not spend this yet.” There is more on how we got here. if you want it.

What else do home service owners ask about SEO?

These are the questions people search for most about home services SEO. Each one gets a short, straight answer.

What is the best SEO for home services?

The best SEO for home services starts above the normal search results. Fix your Google listing, build a steady flow of reviews, and look at Local Services Ads. Then build one page for each job you want. Blog posts come last, not first.

Does SEO actually bring in leads for home service businesses?

Yes, when it targets the right searches. Urgent jobs come through the map and your reviews. Planned jobs, like remodels and commercial contracts, come through pages that answer the buyer’s questions. Most businesses need both.

My trade is not on your list. Can you still help?

Yes. The pages listed here are the trades we have written about, not the only ones we work with. The work underneath is the same for any business that drives to a customer’s address, so ask on the audit call.

Do I need a separate page for every service I offer?

For the services you actually want to sell, yes. Each one is a different search by a different buyer. One page covering everything competes for all of them and wins none. Suburbs are different, for the reasons above.

How long before home services SEO brings in more calls?

In our experience, listing and review work shows first. The normal results take longer, usually a few months. Most businesses need both: something fast to fill this month, and something that keeps building.

Do you work outside San Diego?

Yes. We are based in San Diego and work with home service businesses across the United States. We run trade pages for Arizona, Las Vegas, Austin and Los Angeles, among others.

Ready for a free home services SEO audit?

A free 30 minute audit, with the work done before the call. We look at your Google listing, your website and your top three local competitors, and you keep everything we find.