SEO Agency Success Metrics For Law Firms
An SEO agency provides optimization services for all business types and sizes. However, success metrics differ from business to business. While some businesses need more traffic on a daily basis, others prefer loyal customers that keep coming back. If you are looking for the best SEO services provider for your law firm, it is essential to choose a company that understands your unique needs and challenges. Legal services have competitive target keywords and advertising regulations that must be followed. There are certain SEO agency success metrics for law firms, like experience in the legal industry. Specialized SEO for law firms provides optimization services in specific practice areas. They must follow content strategies that are legal without violating attorney advertising ethics.
If your SEO agency is not delivering satisfactory results, it may be using generic optimization techniques rather than employing specialized SEO knowledge for your law firm. Poor SEO is a waste of time and investment.
Red flags to avoid while choosing an SEO for your law firm:
Guaranteed top rankings – Search engine algorithms are complex and keep changing from time to time. An SEO company guaranteeing top ranking is a danger signal. They are either luring you or using black-hat tactics that will ultimately harm your website.
Charging extremely low prices – Affordable SEO for law firms is one thing, but giving optimization services almost free of charge indicates a red flag. Quality legal SEO requires expertise, time and resources. Only an inexperienced agency would give optimization services at very low prices.
Absence of reporting – It is the duty of the SEO company partnering with you to provide transparent reports monthly that show current keyword rankings, organic traffic growth, lead generation metrics and specific work completed. If your company gives vague feedback claiming “improved visibility” without data, it indicates ineffective work and dishonest practices.
One-Size-Fits-All Services – Generic SEO companies use the same set of optimization strategies for all businesses. Your defense practice has different needs than other business firms. Best SEO companies for law firms utilize customized strategies and form unique service plans to deliver the results you expect. Based on the areas you serve, specialization, competition levels and growth objectives, a unique service package should be recommended for your law firm.
Lack of Legal Industry Knowledge – If your SEO company doesn’t understand attorney advertising rules or shows no prior law firm clients in their portfolio, they lack the specialized knowledge needed for effective legal marketing.
Choosing the wrong SEO agency and realizing your mistake after investing lots of time and money in the process can be frustrating and disappointing. Here are the top questions to ask an SEO company for law firms. Asking these questions and discussing a few basic things before employing a company as your digital marketing partner will help you make an informed decision:
Have you worked with law firms in my practice area?
Law firms serving different specializations have different SEO requirements. Look for companies that have experience serving law firms similar to your services, like family law, personal injury, criminal defense or whatever specialties you practice.
Can you show case studies with actual results?
Experienced and genuine SEO services will be able to provide detailed case studies showing traffic growth, ranking improvements and lead generation for law firms similar to yours.
What specific strategies do you use for law firms?
SEO experts create a customized plan addressing your area of service. They target specific keywords and local markets to help you achieve your business goals.
Are you aware of the state attorney’s advertising ethics and compliance?
Best SEO companies for law firms understand state bar advertising rules. They ensure all content and marketing comply with professional responsibility requirements.
How will you evaluate the outcome?
SEO experts should be able to track the metrics and provide you with a monthly or bi-weekly report of the outcome of the optimization process. It should include organic traffic, keyword rankings, lead conversions and ROI analysis.
Partnering with one of the best SEO companies for law firms helps generate qualified leads consistently while you focus on practicing law. Choose your digital marketing partner wisely to get the most valuable results.