You dreamt of transforming lives by helping individuals achieve their fitness goals. You opened a gym that offers the best facilities with top-quality equipment and highly trained staff. You have in-depth knowledge of the sport and can plan custom fitness routines for individuals with unique goals, like staying fit, achieving greater strength and stamina, learning self-defence, gaining confidence and even releasing stress. But regardless of your excellence in the sport and investment in the project, your gym schedule has numerous gaps that should be filled with new trainee memberships. On the other hand, your competitors have their weekly schedule jam-packed with new members.